[global Financial consumption Comprehensive report] the cutting-edge Volkswagen boutique coffee brand Nowwa recently announced through social platforms that while further expanding the number of offline stores in Guangzhou, the brand sank to the third-tier market, opening 120 stores in 10 cities, including Nanchang in Jiangxi, Jinhua in Zhejiang, Huangshan in Anhui, and Zhanjiang in Guangdong, to complete the new layout of the brand blueprint.
2023 Guangzhou Chaoyin Bakery Food Festival is a high-end “baking +” food bazaar event jointly sponsored by the all-China Federation of Industry and Commerce Bakery Industry Association and Shanghai Bohua International Exhibition Co., Ltd. The combination of baked food and coffee and tea is presented in the form of a roadshow fair. Not only generate industry hotspots in the B-end industry, but also display their gourmet products and cultural peripheral products in front of the C-end public, so as to achieve the ecological circle of B2B2C “more than baking”. Let the terminal brand expand and promote effectively at the C end, at the same time, further promote the return of the consumer market “fireworks”.
In addition to high-end brands of coffee machines on the market, the use of machines with integrated Bluetooth, Wi-Fi and artificial intelligence has become the latest trend in the Middle East coffee machine market, which is usually popular among middle and high disposable income groups. Consumers can control the coffee machine through intelligent devices and make coffee at will. The connection between the coffee maker and the smart device allows customers to calculate the dose of caffeine and monitor the amount of water, beans and taste of the coffee machine.
“I have the feeling of having a family when I was a child.” Peng Xinyi matches props according to the theme of the picnic, which is almost the joy of going out for a spring outing when he was a child. When she got to her destination, she baked marshmallows and sweet potatoes, made a cup of coffee and made a pot of tea, which was like moving every house outside when she was a child.
Of course, you can also choose to go out of the hotel and feel the way of life of the whole Changtai seaside city. The Longwan Xintiandi opposite the hotel will open in the second half of the year (is this the reason for me to go next time? ), many well-known coffee and fast food brands have been settled in. Next to Longwan Xintiandi, a 3-minute walk is Longwan Lakeside Park, where you can get close to nature, and the hotel can also provide guests with afternoon tea picnics, a different kind of style!
There is still room for profit at this low price. Zeng Yuhui, who once started an on-campus distribution business at Guangzhou University of Science and Technology, said: “A cup of 420ml costs 2.59 yuan, including straws, cup covers and cup lids combined. The cost of coffee with raw coconut, milk and common fruit is slightly higher, but it can also be controlled at about 5 yuan. The cost of those brand chain stores with their own supply chain can be even lower. ”
Then there is my favorite part of the whole camping session: a picnic! Boiling water, boiling coffee, toast, we fell back on the camping chair, the aroma began to overflowing, so comfortable ~ especially when the bonfire was lit, the atmosphere of the chat was suddenly different.
Recently, the new favorite of online celebrities, SOBUFF Bafu Coffee Brand, has won the strategic investment of Hong Kong Kowloon Jiu Catering Group, and is operated and managed by Hexin (Guangzhou) Brand Management Co., Ltd.